What is the number one marketing priority local businesses should attend to in 2023? If you said SEO you are among the millions of businesses that have not heard about the latest leap in online marketing.

Welcome to Search Box Optimization (SBO). No longer is it the singular goal to show up on the first page of a search engine results, as SBO puts your business ahead of such results in search engines such as Bing and Google. As an example our associate helped a Walmart Store be ahead of all other grocery stores in Minneapolis in Bing, with Google to follow. Just type in “Grocery store Minneapolis” in Bing.com to see how our SBO system works to put that store ahead of all other results.

Our goal is to put your business ahead of all others in your niche when it comes to online searching for a product or service. The best part is you do not pay us anything until we deliver the desired results for you.

In addition, we provide a suite of services that will cement your business in other types of searching such as Voice Search to provide additional exposure and results.  Google Assistant and other voice search providers, will only present highly rated businesses and only those that have provided necessary online data in the results and ignores lesser rated ones. The same can be said for other voice search systems. Google Assistant is intelligent and engages in conversational search to narrow results to meet more specific requests such as: is there free parking, is the restaurant child friendly, types of insurance accepted at a medical clinic, etc. If your business only provides an address, and telephone number, as so many do, the new voice search technology will not return your business in the results because the necessary data is not available to the search engine. As of 2020 fifty percent of searches are by voice and growing every year to a point when the vast majority of searches will be by voice.

Obviously, if your business is not optimized for voice search now and ongoing, your business will become more and more invisible. Even worse is that the longer a business waits to get on board with VSO the harder it will be to catch up with the competition. Since voice search relies highly on reputation across the entire web, those businesses engaged in VSO will have already built up a large cache of positive reviews and growing daily. As time goes by it will be harder and harder to catch up to or surpass them.

So in summary, 2023 is the year to get your online presence updated with an aggressive SBO and VSO campaign to stay competitive and the sooner the better.